Clean Green Background

The Australian Southern Rocklobster industry is committed to ecological sustainable development (ESD). It recognises the imperatives of delivering an exclusive and safe (‘Clean') food product of the highest quality to our customers through to best practice (‘Green') in dealing with sustainability of the marine environment in its broadest context.

A high value is also placed on the delivery of a safe working environment for industry participants measurable in improved safety standards aboard its vessels and also in its processing facilities.

The Australian Southern Rocklobster Industry is the rocklobster supplier of choice; recognised by customers as a world-class producer and marketer of desirable, ultra-premium quality rocklobster and rocklobster products for discerning niche markets.

The Mission

- Have an industry culture that recognises that providing customer value underpins success.

- Provide a safe, secure, and productive working environment for its participants.

- Maintain and continue to develop sound proactive environmental practices.

- Be an internationally recognised brand that is renowned for its quality, taste and value.

- Employ new processes and practices which enhance the development of a profitable industry for all members.

- Generate sufficient profit to add value to the whole of the industry.

As part of achieving our mission, the Clean Green strategy has been established to meet emerging market, community and Government challenges at all levels of the supply chain. The strategy covers the following broad areas:

- The need to address current environmental legislation and policy.

- The need to address current workplace health and safety issues.

- The need to address food safety legislation.

- The need to build awareness of, and foster pride in, the Australian Southern Rocklobster industry.

- The opportunity to promote existing best practice in the industry to the wider community.

- The opportunity to build the Australian Southern Rocklobster brand based on values that reflect world's best practice from the "pot to plate".